“In this world where technology seems to be taking on more and more importance, to the point of completely taking over our time, we often seem to forget that companies are made up of people, not machines. That success or failure depends almost exclusively on the ability of these people to bring out the best in themselves, rather than on genius or luck. It depends on the passion to achieve a goal above and beyond the technical skills required to do so. Creativity, boldness, strength, empathy, honesty, prudence, and humility are, among others, essential human virtues for carrying out any personal or professional project, and they have little to do with technology.”