“In this world in which technology seems to be gaining more and more weight, reaching the point of completely taking over our time, we often seem to forget that companies are made by people and not machines. That success or failure depends almost exclusively on the ability of these people to bring out the best in themselves and not so much on genius or luck. Of the passion to achieve a goal above the technique necessary to do so. “Creativity, audacity, strength, empathy, honesty, prudence, humility, are, among others, essential human virtues to carry out any personal or professional project and that have little to do with technology.”